Comedy Fest Sponsor & TVC

Omera LPG ran a strategically prominent ATL campaign throughout THE Holy Month Of Ramadan. TVC in Top-Tier  Channels – BTV, NTV, ATN BANGLA & SHOMOY TV were placed 5 minutes before Ramadan at good frequency for maximum  reach. In addition, TVC was also run before one of the Most Watched Shows – Knorr Cooking Show in 9 different channels.  

Intensive TVC presence was channeled into two most popular shows for maximum exposure – Sultan Suleiman & Mirakkel Grand Finale in  Deepto & Z Bangla respectively.

Press & Electronic Campaign During Ramadan

Furthermore, RDC during peak hours were covered in Radio Foorti & Radio ABC to boast maximum coverage around Bangladesh. In terms of Press, 5 Press Ads in popular national dailies were published throughout the month of Ramadan including  Prothom Alo, Bangladesh Protidin & Naksha. 10 Press Ads in Regional dailies were also included in  the plan for better coverage in Chittagong, Bogra, Khulna & Barisal. Omera LPG dominated the ATL presence of LPG category with a 99% Share of Voice. Furthermore, 53% of the targeted universe was reached just from Television. In terms of the Press Campaign,  65.91% of the total universe was reached through  strategic positioning.

Furthermore, Comedy Fest with Mosharraf Karim  was powered by Omera LPG, which was broadcast for 7 days from Eid onwards. Prominent product  placements and strong brand endorsement were the key output of this collaboration with one of the  Most Viewed TV Programs of Eid.