Omera LPG ran a strategically prominent ATL campaign throughout THE Holy Month Of Ramadan. TVC in Top-Tier Channels – BTV, NTV, ATN BANGLA & SHOMOY TV were placed 5 minutes before Ramadan at good frequency for maximum reach. In addition, TVC was also run before one of the Most Watched Shows – Knorr Cooking Show in 9 different channels.
Intensive TVC presence was channeled into two most popular shows for maximum exposure – Sultan Suleiman & Mirakkel Grand Finale in Deepto & Z Bangla respectively.
Furthermore, RDC during peak hours were covered in Radio Foorti & Radio ABC to boast maximum coverage around Bangladesh. In terms of Press, 5 Press Ads in popular national dailies were published throughout the month of Ramadan including Prothom Alo, Bangladesh Protidin & Naksha. 10 Press Ads in Regional dailies were also included in the plan for better coverage in Chittagong, Bogra, Khulna & Barisal. Omera LPG dominated the ATL presence of LPG category with a 99% Share of Voice. Furthermore, 53% of the targeted universe was reached just from Television. In terms of the Press Campaign, 65.91% of the total universe was reached through strategic positioning.
Furthermore, Comedy Fest with Mosharraf Karim was powered by Omera LPG, which was broadcast for 7 days from Eid onwards. Prominent product placements and strong brand endorsement were the key output of this collaboration with one of the Most Viewed TV Programs of Eid.